The World’s Top 25 Websites in 2023: AI Shakes Up the List

In the vast expanse of the internet, a few websites have risen to the top, capturing billions of users and shaping our online experiences. These include familiar names like YouTube and Facebook. However, the wave of generative AI is causing a shake-up in this list.

Data from web analytics firm SimilarWeb reveals the top 25 websites based on their most recent traffic numbers. As of 2023, web properties owned by Alphabet and Facebook continue to dominate the top 25 list. When combined, Google, YouTube, Facebook, Instagram, and WhatsApp account for three-quarters of the total traffic of the top 25 list.

Here’s a look at the top 25 websites as of April 2023:

1. Google.com: 83.9 billion monthly visits
2. YouTube.com: 32.7 billion monthly visits
3. Facebook.com: 16.8 billion monthly visits
4. Twitter.com: 6.4 billion monthly visits
5. Instagram.com: 6.3 billion monthly visits
6. Baidu.com: 4.7 billion monthly visits
7. Wikipedia.org: 4.5 billion monthly visits
8. Yandex.ru: 3.3 billion monthly visits
9. Yahoo.com: 3.2 billion monthly visits
10. Xvideos.com: 2.9 billion monthly visits
11. Whatsapp.com: 2.8 billion monthly visits
12. Pornhub.com: 2.6 billion monthly visits
13. Xnxx.com: 2.3 billion monthly visits
14. Amazon.com: 2.2 billion monthly visits
15. Tiktok.com: 2 billion monthly visits
16. Live.com: 2 billion monthly visits
17. Openai.com: 1.8 billion monthly visits
18. Reddit.com: 1.7 billion monthly visits
19. Docomo.ne.jp: 1.6 billion monthly visits
20. Linkedin.com: 1.6 billion monthly visits
21. Netflix.com: 1.4 billion monthly visits
22. Office.com: 1.4 billion monthly visits
23. Yahoo.co.jp: 1.3 billion monthly visits
24. Dzen.ru: 1.3 billion monthly visits
25. Bing.com: 1.3 billion monthly visits

The combined monthly visits of these 25 websites amount to a staggering 192 billion.

The most remarkable story this year is the meteoric rise of OpenAI, the creator of ChatGPT and other AI-powered tools. OpenAI’s web traffic has shot up over the course of the year, rising from about 20 million per month in the fall of last year to 1.8 billion in April 2023. In fact, OpenAI’s website traffic is growing so fast that it may soon surpass giants like TikTok and Amazon.

The rise of OpenAI and ChatGPT shows just how quickly a company can rise to prominence if their tech offering is compelling enough. Whether that popularity can be sustained over the long term remains to be seen.